Meet the team: Ariel Maffia, Client Advisor

Ariel Maffia is a Client Advisor at Lavanda. She took time to share her knowledge of the property...
Ariel staff headshot
Please explain your role, and where that sits within your team.

As a Client Advisor at Lavanda, my role is to champion our client’s growth and optimize their revenue by utilizing our product. Being based in Dallas one of my biggest tasks is supporting the expansion of the business in the US Market. I also assist with the day-to-day operations of our short-stay solutions while nurturing relationships with vendors and key stakeholders.

In your role, how do you personally create value for Lavanda customers and contribute to their overall experience of working with us?

My background in property management allows me to relate to the needs of our BTR clients and cater to their needs. I am passionate about fostering customer-centric relationships which significantly contributes to their overall experience with Lavanda. Building and nurturing these relationships is key to the success of our partners.

Tell us a little bit about yourself. e.g. what is your professional experience? Where are you from / where do you live? What hobbies or passions do you enjoy outside of work?

I started my career in property management working onsite leasing and then moved into site management. Throughout my career, I was fortunate enough to manage multifamily and single-family rent-to-own homes. Over the last few years, I shifted my focus to property management application support, configurations, and user training.

Outside of working hours, much of my time is dedicated to keeping up with my four boys. My husband and I have planted roots in North Dallas and truly enjoy raising our family here. When I’m not in full-on mommy mode I’m creating detailed itineraries and daydreaming about the next place on the planet I plan to travel to. I have a lifelong love affair with the arts and history and am a massive foodie. In another life I’m a minimum 6-language polyglot…just trying to work that out in the current one.

What’s been your greatest achievement in your career?

In a previous role, I managed a portfolio of 250 rent-to-own single-family homes, where I facilitated the rental journey to homeownership. Being able to play a part in such a consequential achievement in the lives of others brought me great joy. In addition to this role, I am also grateful for my ability to persevere, grow and challenge myself to have advanced in various property management roles and models.

What do you most enjoy about working at Lavanda?

The collective passion the team has for the product is inspiring and motivating. Lavanda has an amazing company culture and offers a great work-life balance. I feel supported and uplifted by my team to succeed and truly feel valued.

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