Property management software
Marketing
Lavanda PMS contains a complete, integrated marketing suite to supercharge your marketing and sales funnel. Distribute to the most effective channels, design the ideal booking journey, track your advertising spend at every stage and optimise your conversion rates.
The art of marketing is not just a good campaign and a great customer journey. It is also rooted in the quality of your conversion data. Lavanda helps you track your advertising spend and conversion metrics through every stage in your sales funnel.
Multichannel distribution
Lavanda’s unique approach to distribution allows you to find the optimal mix of channels for each property and target audience. We can help you market to long-term tenants, students, young professionals and short-stay guests directly where each group searches. Lavanda’s channel manager can connect to 400+ different long, medium and short-stay distribution channels.
Not sure which channels to target? Our highly experienced team will help you develop your distribution strategy to maximise your NOI.
Portfolio-level marketing power
Lavanda CRM
Define your own sales funnel, and automate each stage in detail with powerful messaging automations. Track conversions and drop-offs, manage your waitlist and maintain a coherent customer relationship across all the buildings in your portfolio.
Direct booking website
All of our direct booking websites are fully mobile-responsive and built to the highest accessibility standards, so you won’t have to worry about a poor experience for any part of your target audience.
Conversion tracking & analytics
Features & benefits
- Design your ideal marketing funnel to work seamlessly with Lavanda's fully integrated CRM.
- Drive direct bookings with a custom-built direct booking website, styled to perfectly match your brand.
- Cater for last-minute direct bookings with a fully mobile ready and optimised website.
- Market your properties on the perfect mix of our 300+ distribution channels and OTAs.
- Manage the full lifetime relationship with each customer across multiple bookings.
- Track and report on conversions from your marketing campaigns in detail.
- Make informed business decisions about how to spend your marketing budget based on real-time data and analysis.
The power of Lavanda
When you partner with Lavanda the benefits are clear
Increase NOI
Generate up to 20% in incremental revenue from your apartment portfolio.
Build your brand
Develop a custom-branded experience that helps you acquire, manage and retain residents.
Reduce IT spend
Consolidate multiple disparate technologies into one easy-to-use platform.
Scale your resident experience
Intelligent automations reduce cost whilst ensuring consistency.
Drive operational efficiencies
Speed time to resolution and reduce the cost of managing maintenance tasks.
Optimise performance
Make informed business decisions based on real-time analytics and ensure continuous improvement.
Talk to a property management expert
Want to find out more? Our property experts are always on hand to discuss your organisation’s challenges. They’ll also share our customer success stories and showcase how Lavanda’s solutions can add real value.
- Multifamily: Optimize multifamily assets and drive incremental revenue streams by seamlessly integrating short and mid-term stays into the fabric of your community.
- Student Accommodation: Effortlessly manage high volumes of student leases, fill term-time voids, and run high performing short-stay programs over the summer, all from a single property management system.
- Co-living: Lavanda makes handling your co-living operations a breeze thanks to an innovative, user-friendly property management system that delivers a best-in-class experience for operators and tenants alike.
- Serviced Apartments: Take control and personalise every aspect of the customer journey with our award-winning property management platform that delivers a genuine end-to-end user experience for guests and operators.
